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DOES YOUR BRAND HAVE A SOUND?
We make your brand relevant and consistent
Sonic branding / Audio Branding is the process of conveying thoughts, images and emotions of a brand’s DNA through music, sounds and voices
Sound offers a “shortcut” to our emotional core, and elevates the entire experience of a brand to a higher level. Fundamentally, audio branding increases brand recognition and differentiates your brand from your competitors
"Music and sound make us feel things - and feelings make us engage"
WHY AUDIO BRANDING
1. Enhanced Brand
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Memorability: Creates a memorable brand identity.
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Consistency: Reinforces brand recognition across platforms.
2. Emotional Connection
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Resonance: Evokes specific emotions, deepening the connection.
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Loyalty: Fosters brand loyalty through positive emotional experiences.
3. Differentiation
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Uniqueness: Helps your brand stand out from competitors.
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Personality: Conveys brand personality and values.
4. Improved Engagement
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Attention-Grabbing: Captures attention quickly.
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Immersion: Enhances the customer experience.
5. Versatility
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Multi-Platform: Effective across various channels.
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Adaptability: Maintains consistency in different contexts.
6. Recall and Retention
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Memory: Improves brand recall.
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Association: Strengthens brand associations.
7. Advertising Effectiveness
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Reinforcement: Enhances ad impact.
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Response: Influences consumer behavior.
8. Accessibility
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Inclusivity: Makes the brand accessible to visually impaired individuals.
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Universal Appeal: Communicates across language barriers.
WHERE TO APPLY THE SONIC EXPERIENCE
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THE PROCESS
We provide a roadmap to make it easy to handle all your questions and help you make the right decisions along the way to find the right branding approach that fits your needs.
Let us guide you through these complex choices and make it easy to maximize your brand.
To understand where you are and to know where you want to go is crucial. We work closely with our partners to visualize the scope of the Audio Branding requirements and implement a creative pipeline for everyone involved. We start with workshops where we begin to form a picture of what we are trying to achieve and why, until we reach a shared understanding of what the final result is meant to be.
STRATEGY
It is crucial to be as close as possible to the production process of an Audio Branding project. Close collaboration with a studio and the creatives understanding the scope of Audio Branding is crucial for a great product. We offer in-house production services for voices, music, ambiances, implementation and sound design, and we guarantee the highest quality.
PRODUCTION
Everyone in your organization needs to understand what has been created and why, to make the most optimal use of the branding. When the whole team is engaged in the implementation process, the result is superior. We fully support your team every step of the way by offering a reliable framework for the entire implementation process.
IMPLEMENTATION
Guidelines are essential for effectively using and implementing audio branding across the entire team. We ensure that the guidelines and documents we provide are clear and easy for everyone to understand.
GUIDELINES
Consistency and ubiquitous integration are the key components of a successful Audio Branding campaign. Identifying existing opportunities for the usage of the assets and managing updates of those assets, customization for upcoming events and new campaigns, introduction of new products... the list of opportunities is endless.
UPDATES
CONTACT
1551 16th Street Santa Monica
+1 310 642 8945
If you are here, you probably understand that Audio Branding is a great idea; now it is just about reaching out.
Let's have a meeting (digitally or in real life over a coffee) and discuss what you are trying to achieve with your brand or product.
OUR VALUED PARTNERS
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